GOOGLE TRENDS

One tool in Google Labs is called Google Trends. In the business world, especially in marketing it is important to be dead on when thinking about what people want and are attracted to. Google Trends shows you what people have been searching for the most. If you are trying to mass market to everyone in America then this website is very important. You can even specifically search through the history of trends. For example, when I typed in baseball, I found tons of information about it. It gave me a graph of the search volume in the past 4 years as well as the country that searched for it the most. What could be most importatnt is the list of cities that searched for it the most. If I wanted to open a store that sold baseball things like bats, gloves etc, this would be very important for me when thinking of what city I would want to start in.